Making Ads On and For Instagram
Instagram is arguably the most used digital and social media platform on the planet today. Any and every brand is present on it, and millions of active users are being exposed to fresh content on a daily basis. It’s the absolute perfect opportunity for new and existing brands to make use of the various tools available on the platform to create stunning and effective adverts.
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These are obviously the most common type of ads on Instagram since photo-sharing is the most prominent feature of the platform.
Sponsored ads are an option available to business accounts on Instagram, and allow the brand to promote its posts through paid ads
Many brands today create video ads especially for digital media because the viewer rate is much higher than other mediums.
Mapped – Guided ads
This type of ad hasn’t been employed by too many brands, but BMW recently used it to give their audience a “customize your own car” option.
Instagram stories are a hit feature on Instagram and nearly 80% of the active users on Instagram post stories at least 2-3 times a week.
IGTV is a relatively new feature on Instagram that is being used by brands and influencers to post video content that isn’t promotional but wouldn’t necessarily count as an ad.
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